Tag Archives: starbucks

Foursquare – What’s the point for your business?

Over four million people are registered with Foursquare. How many actually use the service on a daily basis is significantly lower. Comparing that with the over 600 million on Facebook and almost 200 million on Twitter, Foursquare has quite a … Continue reading

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Social Media Monitoring: Are you paying attention?

This is a sign outside a car wash in Reston, Virginia. Nothing unusual about it. Businesses do these kinds of promotions all the time. However, I took this picture on January 28th! I’ll admit that I am not the most … Continue reading

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A Brisk Facebook Contest

Since so many brands conduct Facebook contests I love sharing what looks to be a pretty good idea. Watch this video for Lipton Brisk Tea: Great animation and clever writing. Plus, it adds an element of crowdsourcing to the promotion. … Continue reading

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What makes great social media content?

Recently, I had lunch with my friend Jim Farley. Jim is the visionary behind America’s best All News radio station – WTOP. He has not only created an engaging media outlet, he continually expands his reach into digital, social and … Continue reading

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Social Media: Did Disney just change the geo-location game?

A few weeks back Pew Research came out with a study that said only about 4% of us are participating in geo-location – or, geo-social – services. As I wrote at the time, a big reason for this is incentive. … Continue reading

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How much is that fan worth?

Fanscape recently published a study that determines to assign an actual dollar value to your Facebook fan. The formula is called the Social Relationship Value (SRV). It uses a series of steps based on the number of fans, how they respond to a … Continue reading

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