Tag Archives: small business

How long does a Facebook post last?

The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their Facebook pages. The easy … Continue reading

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Social Media: Are you sneaky?

The digital cognoscenti has been telling us – for years – that digital marketing is the wave of the future. That so-called traditional media, you know those dinosaurs on TV and radio, is a thing of some steam-driven past. I … Continue reading

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Marketing is not dead…it’s just restin’

I’m a week late on this so my condolences to the Marketing family. According to an article in the Harvard Business Review – traditional marketing is dead. Apparently, you are no longer influenced by what you see on the television, … Continue reading

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Social Media By The Numbers

A couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal … Continue reading

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The Social Network

With all the hype surrounding Facebook’s public offering, GM’s decision to stop Facebook advertising and the countless articles pointing out how abyssmal click through rates are – we tend to lose sight of the value Social Media provides for marketing. … Continue reading

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Social Media For Fun and Profit

This just in…apparently the reason everyone posts on Facebook, tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is because…wait for it –  it’s FUN! Don’t take … Continue reading

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Overvaluing Social Media?

Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad … Continue reading

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