Tag Archives: non-profit

Social Media is a team sport

I have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. They have recognized the importance of Social Media in their overall marketing strategy while realizing that it is only a part … Continue reading

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Social Media By The Numbers

A couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal … Continue reading

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The Social Network

With all the hype surrounding Facebook’s public offering, GM’s decision to stop Facebook advertising and the countless articles pointing out how abyssmal click through rates are – we tend to lose sight of the value Social Media provides for marketing. … Continue reading

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Dang. It looks like Social Media killed advertising. Again.

It is becoming increasingly obvious that Social Media is not just changing the way we do business. It is rocking the very foundations on which business operates. Forget paradigm shifts – this is akin to a biological evolution. Thanks to … Continue reading

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Overvaluing Social Media?

Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad … Continue reading

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Social Media Bullshit

I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse”. I decided to spend more time reading than writing and … Continue reading

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Why do we use Social Media?

In case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. You … Continue reading

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