Author Archives: Steve Allan

About Steve Allan

I am a Social Media specialist uniquely focused on the management, messaging and marketing of social media platforms for non-profits and small businesses.

Is Podcasting the next thing?

Recently, the folks at Social Media Examiner published a “study” on the coming trends in Social Media Marketing. They apparently did this by asking marketers what they are looking to do next. You can see it here. What struck me … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

Social Media Predictions For 2014

As another year fades into oblivion we often find ourselves using the rear view mirror for self-reflection. However, in the faster moving world of tomorrow that we live in what little attention span we have left should be used for … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 2 Comments

How long does a Facebook post last?

The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their Facebook pages. The easy … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

Social Media: Are you sneaky?

The digital cognoscenti has been telling us – for years – that digital marketing is the wave of the future. That so-called traditional media, you know those dinosaurs on TV and radio, is a thing of some steam-driven past. I … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , | 1 Comment

Guerilla Marketing on Social Media

Some strange pictures started popping up in my news feed today. Apparently, many of my friends in the radio business are drinking some rather large cups of McDonald’s “small” coffees: These are more than “vanity” pictures as each post includes … Continue reading

Posted in Social Media | Tagged , , , , , , | Leave a comment

Social Media Rules!

Normally, I’m not a big fan of following the rules. I’ve always operated under the motto “it’s better to beg for forgiveness than ask for permission.” However, in the rapidly changing wild west world of chaos known as Social Media … Continue reading

Posted in Social Media | Tagged , , , , , , , , , | 1 Comment

Marketing is not dead…it’s just restin’

I’m a week late on this so my condolences to the Marketing family. According to an article in the Harvard Business Review – traditional marketing is dead. Apparently, you are no longer influenced by what you see on the television, … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , | 3 Comments