Guerilla Marketing on Social Media

Some strange pictures started popping up in my news feed today. Apparently, many of my friends in the radio business are drinking some rather large cups of McDonald’s “small” coffees:

These are more than “vanity” pictures as each post includes a reminder that I can get a free “small” cup of McDonald’s coffee this week.

To this I say – brilliant! I know that these people are not just posting these pictures and accompanying “sales” messages because they think its funny. There is no doubt this is part of some overall promotion their radio stations are doing for McDonald’s. However, the pictures are fun and the message is unobtrusive enough to not bother me.

McDonald’s has succeeded in infiltrating personal social networks…all for the price of creating a prop.

This is how you get people’s attention in Social Media. Be different. Be clever. Be interesting. And, be personal.

Well played, Mickey D’s.

Your Thoughts?

Steve Allan, Social Media Specialist


About Steve Allan

I am a Social Media specialist uniquely focused on the management, messaging and marketing of social media platforms for non-profits and small businesses.
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