Monthly Archives: May 2012

The Social Network

With all the hype surrounding Facebook’s public offering, GM’s decision to stop Facebook advertising and the countless articles pointing out how abyssmal click through rates are – we tend to lose sight of the value Social Media provides for marketing. … Continue reading

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Will the IPO kill Facebook?

Facebook goes public this Friday. That has put us on full irony alert. The company that has been pilloried by privacy wonks will be forced to shred its veil of secrecy. That is the least of Facebook’s concerns as they … Continue reading

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Social Media For Fun and Profit

This just in…apparently the reason everyone posts on Facebook, tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is because…wait for it –  it’s FUN! Don’t take … Continue reading

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Dang. It looks like Social Media killed advertising. Again.

It is becoming increasingly obvious that Social Media is not just changing the way we do business. It is rocking the very foundations on which business operates. Forget paradigm shifts – this is akin to a biological evolution. Thanks to … Continue reading

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Overvaluing Social Media?

Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad … Continue reading

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