As if you didn’t have enough to look at. some light reading for your weekend:
All the talk about Klout scores and Influencers can take our eyes off the ball. Chris Brogan puts in perspective with this excellent blog post.
One of the best uses I have seen for Social Media, contests and engagement. A great idea from Hallmark enhanced by a better delivery system.
It’s finger lickin’ good! Long live the Colonel.
Good case study from comScore. Yea, I know they are trying to sell something but it is good food for thought.
Get ‘em hooked when they are young.
Someone finally figured it out!
Have a great weekend.
Steve Allan, Social Media Specialist