Monthly Archives: June 2011

This is one bad Social Media contest

So, I’m listening to my local Sports radio station today and I hear a commercial for a baseball contest from Head & Shoulders. As the announcer went through the hoops I would need to jump I was struck by how awful … Continue reading

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SMUI: Social Media under the influence

No, this is not some silly diatribe about why you shouldn’t drink and tweet (though you shouldn’t). This is all about an article I read in the New York times by Stephanie Rosenbloom entitled “Got Twitter? You’ve Been Scored”. The … Continue reading

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Social media and your customers

There is a thread threatening to take over the Starbucks Facebook page. A self-admitted loyal Starbucks customer wrote a very long, rambling letter complaining about homophobic behavior she witnessed among Starbucks employees. I won’t go into the detail, you can … Continue reading

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Social Media: You are the network.

It came in the form of a tweet. Simple in its brevity but profound in its insight: “Every company is its own TV station, magazine and newspaper” The tweet came from 7k social media (@7ksm) and it perfectly illustrates the challenges … Continue reading

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How to create an effective Social Media contest

Sweepstakes, raffles, lotteries and contests have been as much a part of the marketing fabric as discount offers and coupons. They are all designed to to increase awareness, participation or sampling. Social Media adds virality to the mix. Create a … Continue reading

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