Monthly Archives: May 2011

Social Media: The pros and cons of a content calendar

Stop me if you’ve heard this one before – Content is King. Seems you can’t find a blog or an advice column that doesn’t stress the importance of content in your social media strategy. Even though this has become a … Continue reading

Posted in Social Media | Tagged , , , , , , , | Leave a comment

Why “Like”‘s value just increased.

Though Bing trails Google in search they are taking steps to close the gap by making Facebook a more important part of their results. There are numerous changes coming to the Bing platform and this Mashable article does a great … Continue reading

Posted in Social Media | Leave a comment

Social media selling

Did you see this article in the New York Times last week? The gist is that the Tupperware party is moving to Social Media. The bastion of MLM sales. The originator of the “burp and seal” container has decided to … Continue reading

Posted in Social Media | Tagged , , , , , , , , , | 2 Comments

Do social media ads really work?

comScore just released report showing that Facebook gets nearly a third of ALL on-line ad impressions. That is almost three times as many as Yahoo and a whopping 15 times that of Google. Considering there were over ONE TRILLION ad … Continue reading

Posted in Social Media | Tagged , , , , , | 3 Comments

Social media – Where all the cool kids hang out

Three events in the last week have demonstrated that Social Media has been raised the the status of utility. Like your phone, electricity and water – Social Media is an essential part of the daily routine of an ever increasing … Continue reading

Posted in Social Media | Tagged , , , , , | 2 Comments