This one grabbed me: Why Color May Be The Next Twitter. It is a blog post from Richard MacManus which you can read here.
I will admit that I do not use this new “Color” app. However, there were two points raised in this post that kind of startled me.
Proximity – It seems this new app works best when you are physically close to other people. As a father of three teenage girls I understand the difficulty of communication when someone is nodding their head to what you’re saying while performing the double-thumb tango on their smart phone. Multi-tasking is not the same as multi-listening.
But, I worry about the value of a Social Media platform that requires us to be in the same area in order to communicate. Maybe I’m being silly but if I’m close enough to you to share the experience….shouldn’t I just share the experience with you? Is the sharing not valid unless we post and re-post it? Whatever happened to eye contact?
Look, I’m not an idiot. I get that Color has the potential to offer multiple views of the same event. I thought I could do that via Facebook and Twitter. Who knew I needed a new platform?
The second point Mr. MacManus raised was that apps like Color “augment our real world experiences“.
Isn’t that what Timothy Leary said about LSD?
Is in not enough to have a smart phone with a camera that I can record for posterity my current experience? We’ve been doing that since the days of Kodachrome. Is “augmenting” my real world experience just another way of saying “scrapbook”?
Every week I read an article from a pundit, guru or self-professed expert touting the “next big thing” in Social Media. Even as we speak there are techies all over the world looking to develop a Social Media platform for some under served niche or that has a new, cool functionality. (Remember Diaspora?)
And every day we end up back on our Facebook page, answering our email, checking out Linked In and surfing You Tube.
We only have so much time in the day. Social Media occupies an increasingly larger portion of it. As smart phones get smarter and 4G begets 5G which will inevitably lead to 6G, Social will be our dominant form of media consumption.
That doesn’t mean we’ll slice that time up with more and more platforms. You may have 500 cable channels but how many do you really watch? At some point we reach overload. At another point we find there’s not enough there there.
Speaking of quality time, the next time you’re at an event and in the proximity of someone you know take the bold, assertive step and actually talk to them.
It might augment your real world experience.
Steve Allan, Social Media Specialist