Facebook is nice enough to give us 420 characters we can use to engage, enlighten and entertain. That’s a pretty concise messaging platform. Unfortunately, I too often see posts from brands and non-profits alike that require me to click on the “read more” link.
Sorry, but in the social media world short attention spans rule. When developing content you need to hit hard, hit fast and write for effect.
I came across this study from the folks at emarketer:
Time is compressed and information hits us at light speed. If you don’t have them at “hello” you will lose them to the next shiny thing.
There, I’m done.
Except to close with this quote from Franklin D. Roosevelt: “Be sincere, be brief, be seated.”
Steve Allan, Social Media specialist