One of the bigger ‘conversations’ in the social media space has to do with privacy. We worry about who knows who we are and what we are doing and – more importantly – what they are doing with our information? A serious issue that has nothing to do with this blog post.
Today, I’m here to talk about a different type of privacy – mine. The ability for me to not know everything you are doing and – more importantly – where you are doing it. I know, I can unplug and ignore but that doesn’t get to the root of the problem. Which is – people giving away too much information.
This issue is raising its head because of a rather clever attempt to bring attention to a serious world-wide problem. On March 13, 2011 you are encouraged to participate in World Poopin’ Day. (Ok, the bad joke here is – try not participating…but I digress...)
Lest you think I am making this up – check out their site here. (Hard to believe that domain name was available.)
Now, combine the above event with the knowledge that came to light in a study from last January that says 27% of us use our mobile devices in the bathroom. That’s a lot of tweeting and (heaven forbid) check-ins from the john.
This is a potential perfect storm for the folks that are promoting World Poopin’ Day. Why, you could say it is flush with possibilities (ba-dum-bump).
They are asking us to ‘donate’ a tweet or a Facebook post for the event. When I say ‘donate’ what I really mean is they are going to post or tweet something about World Poopin’ Day on your account at some point during that day. They promise they will strive to be funny – not crass – but the fact remains that if you sign up you will be spreading the word about, well, poopin’ – to your social network. That means more crap than usual running through your account. (Hey, I’m here all week. Try the veal.)
Their issue is a profound one – water sanitation. Its something we take for granted in the US. And, I hope this raises awareness and donations for their cause. It is a smart marketing idea.
Though their tongue is somewhat planted…no, wait – that is coming out all wrong. Though they are attempting to use bathroom humor to highlight a bathroom issue you just know this will ratchet up (or down) the level of discourse in social media. How many of your real friends will respond to your poopin’ posts with sarcasm? And, how many in your network who see your linked tweets on Linked In will wonder why you are talking about poop?
It is taking every ounce of self-control to not work every euphemism and cliché about dooty into this column. Imagine what the unregulated and uncensored social media sphere could look like for this event. Chances are they won’t reach the critical mass level that will signal a complete social media takeover (thought I hope they do). But…there will still be a lot of crappy hash tags floating about that day.
See what I mean?
Steve Allan, Social Media Specialist