A Brisk Facebook Contest

Since so many brands conduct Facebook contests I love sharing what looks to be a pretty good idea. Watch this video for Lipton Brisk Tea:

Great animation and clever writing. Plus, it adds an element of crowdsourcing to the promotion.

I immediately went to their Facebook page and was pleasantly surprised by what I saw. Every single person who posted a comment on the page received a response from Lipton Brisk!

You can go to the page and see for yourself. It doesn’t matter if the comment was positive or negative – Lipton responded. THAT is engagement.

You can debate the effectiveness of this promotion – though I think it does create a strong image for the brand. Time will tell if this leads directly to an increase in can sales. That is not my point.

This is a well planned, well produced and well executed contest. It is an example of effective use of social media for promotional purposes.

Too often I see brand pages ignore their fans’ comments, questions or complaints (are you listening Starbucks?).

Kudos to Lipton for paying attention.

Your Thoughts?

Steve Allan

Social Media Specialist



About Steve Allan

I am a Social Media specialist uniquely focused on the management, messaging and marketing of social media platforms for non-profits and small businesses.
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2 Responses to A Brisk Facebook Contest

  1. Pingback: A Brisk Facebook Contest | 香港新媒體協會

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