Since so many brands conduct Facebook contests I love sharing what looks to be a pretty good idea. Watch this video for Lipton Brisk Tea:
Great animation and clever writing. Plus, it adds an element of crowdsourcing to the promotion.
You can go to the page and see for yourself. It doesn’t matter if the comment was positive or negative – Lipton responded. THAT is engagement.
You can debate the effectiveness of this promotion – though I think it does create a strong image for the brand. Time will tell if this leads directly to an increase in can sales. That is not my point.
This is a well planned, well produced and well executed contest. It is an example of effective use of social media for promotional purposes.
Too often I see brand pages ignore their fans’ comments, questions or complaints (are you listening Starbucks?).
Kudos to Lipton for paying attention.
Social Media Specialist