A Brisk Facebook Contest

Since so many brands conduct Facebook contests I love sharing what looks to be a pretty good idea. Watch this video for Lipton Brisk Tea:

Great animation and clever writing. Plus, it adds an element of crowdsourcing to the promotion.

I immediately went to their Facebook page and was pleasantly surprised by what I saw. Every single person who posted a comment on the page received a response from Lipton Brisk!

You can go to the page and see for yourself. It doesn’t matter if the comment was positive or negative – Lipton responded. THAT is engagement.

You can debate the effectiveness of this promotion – though I think it does create a strong image for the brand. Time will tell if this leads directly to an increase in can sales. That is not my point.

This is a well planned, well produced and well executed contest. It is an example of effective use of social media for promotional purposes.

Too often I see brand pages ignore their fans’ comments, questions or complaints (are you listening Starbucks?).

Kudos to Lipton for paying attention.

Your Thoughts?

Steve Allan

Social Media Specialist

SMThree

Advertisements

About Steve Allan

I am a Social Media specialist uniquely focused on the management, messaging and marketing of social media platforms for non-profits and small businesses.
This entry was posted in Social Media and tagged , , , , , . Bookmark the permalink.

2 Responses to A Brisk Facebook Contest

  1. Pingback: A Brisk Facebook Contest | 香港新媒體協會

  2. nice posting
    we also providing all kind of services related to HR.
    see more contact us :
    http://www.safehirings.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s