Monthly Archives: January 2011

Social Media Monitoring: Are you paying attention?

This is a sign outside a car wash in Reston, Virginia. Nothing unusual about it. Businesses do these kinds of promotions all the time. However, I took this picture on January 28th! I’ll admit that I am not the most … Continue reading

Posted in Social Media | Tagged , , , , , , | 3 Comments

Is Google out to kill Groupon?

First, Google tries to buy Groupon for the tidy sum of 6 billion dollars. Groupon says no because all the buzz they are getting is driving up their eventual IPO value to the 15 billion dollar range.  So, Google does … Continue reading

Posted in Social Media | Tagged , , , , , | 1 Comment

How often should you post on your Facebook business page?

This does seem to be one of the raging questions in the social media world. Leaving aside, for the moment, of post quality – what is the optimum number of daily posts for a Facebook business page? Before you answer … Continue reading

Posted in Social Media | Tagged , , , , , | 9 Comments

Social Media Scams

Remember the early days of e-mail when everything you received was interesting? Then, you started getting those strange messages from some guy in Nigeria who needed your help getting 20 million dollars into the country. Remember how some people actually … Continue reading

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What Ted Williams taught us about social media

I’ve resisted writing about the ‘Homeless Man With The Golden Voice’ Ted Williams because, frankly, I have been waiting for the other shoe to drop. The radio industry has been known to pull stunts like this in the past. As … Continue reading

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A Brisk Facebook Contest

Since so many brands conduct Facebook contests I love sharing what looks to be a pretty good idea. Watch this video for Lipton Brisk Tea: Great animation and clever writing. Plus, it adds an element of crowdsourcing to the promotion. … Continue reading

Posted in Social Media | Tagged , , , , , | 2 Comments

Adding Facebook fans

Long ago, in a time far away, Charles Atlas used the power of comic books to turn boys into men. Using the term ’98 pound weakling’ he sold a system that was supposed to turn the underdeveloped into he-men. The … Continue reading

Posted in Social Media | Tagged , , , , | 1 Comment