Monthly Archives: October 2010

Social Media – Why You Tube is not for you

I know – You Tube is the #2 search engine in the world. And, every minute of every hour of every day there is a lifetime of video uploaded to the site. If you placed all the You Tube videos … Continue reading

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Social Media and the news

Of all the industries that have been had their paradigm shifted by social media perhaps journalism is the leader in the clubhouse. Look at the world through eyes of an information gatherer. Google has taken the search for information from … Continue reading

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Social Media is not for fundraising

I’m not making this up. This is a direct quote from Elmer Sotto – director of growth for Facebook Canada. According to a story in Civil Society, Mr. Sotto is quoted at the International Fundraising Congress in the Netherlands as … Continue reading

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Social Media is the message

A friend of mine owns an advertising agency – Rosenberg Media –  that specializes in traditional media buying and planning. He is one of the best ever at doing this. Now, he is starting to branch out and add social … Continue reading

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Social Media – What’s your twitter plan?

A recent study from Sysomos shows that a whopping 71% of tweets are ignored. With over 180 million people sending messages that is a lot of wasted electrons. Yet, many companies and nonprofits feel the need to include twitter as part … Continue reading

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Social media is out of control

One of my favorite blogs is the Ad Contrarian. Bob Hoffman brings a sarcastic yet very insightful take on the ad community. Basically, he cuts through the bull of jargon and hot trends and tries to refocus on what is … Continue reading

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Social Media for Nonprofits

6 ideas to get you started in social media. Continue reading

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