Facebook has added a new search feature that allows you to browse business and fan pages. It makes finding and liking so much easier.
You can find the browser here.
And, it looks like this:
This is a great idea. You get to see dozens of business pages at a glance. You instantly see if you already like them and can like new ones immediately. They even give you product categories to browse. Plus, how similar your friends are to you. This is a vast improvement on typing in a word in the search bar and scrolling through pages and people to find what you are looking for.
To Facebook’s credit this will likely increase page likes – an important feature when you are trying to sell advertising.
There is only one, teensy little problem.
Where the hell is it?
I’ll admit that I am not the most observant person on the planet but for the life of me I cannot find this new search function anywhere on my personal page or the business pages I manage. I’ve tried the search bar. I’ve looked in apps and in my profile settings. I’ve looked up and down all my pages and cannot find a single link to this new pages browser feature. Am I missing something? Couldn’t they integrate it into the existing search function? Can’t they make it a link on my home page?
I understand this is a new feature that was rolled out then withdrawn then rolled out again – so it is a work in progress. They even allude to that on the Facebook blog:
As with all experiences on Facebook, the Page Browser will continue to evolve as we get feedback from you. For now, we hope you enjoy connecting with your interests and maybe even find a few new ones.
OK, since you asked – here’s what Facebook needs to do:
1) Make it easier to find! Don’t make me essentially go off site to find the browser.
2) Allow me to search the directory. The categories are rather broad so if you are looking for a niche specialty it might not show up here.
3) Let me see the page before I like it. The browser simply lets you like or unlike the page. You cannot connect to the page from the browser.
That said, it’s a great idea that looks sharp and works quite well. And, it can be addictive as you scroll through thousands of pages. Yet another great Facebook time suck.
Play with it. If you’re like me you’ll not only find pages you never knew you’d be interested in – you’ll end up liking even more because, well, you can.
Social Media Specialist