With apologies to Toby Keith – ‘liking’ is all the rage on Facebook. Since the introduction and proliferation of the like button they have made it easier to find, share and interact with content and pages.
You’ve seen this logo everywhere.
So, why is it that when we promote our presence on Facebook we ask people to ‘find’ us? Isn’t the goal of a business or a fan page to get as many people to like us as possible?
I know this is an exercise in semantics but language is a powerful tool. We have a very small window of opportunity to reach potential customers and donors. That window is even smaller when we are trying to motivate them to action.
The most effective marketing contains a call to action. In this case, we are asking people to merely find us. The hope, obviously, is that by taking the time to do so they will complete the next step and click the ‘like’ button and add themselves to our community.
But, why leave that second step to chance?
The operative function on twitter is ‘to follow’. And that is exactly how we ask for the order on that platform.
The Internet world – especially social media – moves at the speed of life. Attention spans are growing increasingly shorter. Distractions are everywhere. Getting someone to notice you requires an enormous amount of effort. Creating content they will care about is even more difficult to accomplish.
Eliminate the middle man and ask for the direct order.
I hope you like this…
Social Media Specialist