A great social media promotion.

I admire the way Kohl’s uses social media as part of their marketing mix.  They have a very active Facebook page with almost 2.3 million followers. And, to their credit, they actually respond to posts on a timely basis.

If you visit their stores you will see the Facebook logo on the screen savers for their customer service computers and cash registers.

Currently, they are running a Kohl’s Cares campaign that will award $500,000 to 20 schools. You can nominate your school through Kohl’s Facebook page.

What I really admire is that they are not only promoting this public service contest through their other media marketing platforms – they are specifically directing people to the Facebook page.

Check out the ad:

This is a great way to grow their connections. Connections that will be a part of the Kohl’s social media atmosphere long after the buzz for this promotion fades away.

Kohl’s is showing themselves to be a leader in not only the effective use of social media but in how to grow participation on that platform.

Social media is viral and organic. But all cultures need a push in order to grow.

Look at the formula they are using. An engaging promotion aimed at a growing need (school funding) + an external marketing campaign alerting people to the promotion + an easy way to participate in the promotion (Facebook) = enhanced brand recognition, interaction and status. Smart stuff.

Do you think the 2.3 million Facebook ‘likers’ are potential Kohl’s customers?

Your thoughts?

Steve Allan

Social Media Specialist

Smthree

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About Steve Allan

I am a Social Media specialist uniquely focused on the management, messaging and marketing of social media platforms for non-profits and small businesses.
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