Monthly Archives: December 2010

Don’t make this mistake with your social media contest

Posted on December 29, 2010 by Steve Allan

Did you hear the one about Million Dollar Money Drop on Fox? The story has implications on how you should – or, in this case should not – run your social media contests. On Monday December 20, Brittany Mayti and … Continue reading →

Posted in Social Media | Tagged , , , | 2 Comments

Why your Social Media content stinks

Posted on December 21, 2010 by Steve Allan

I just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. It got me to thinking (very dangerous) about the root of what drives social media – content – and why so much … Continue reading →

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Super Social Media contest – an update

Posted on December 17, 2010 by Steve Allan

It appears that Mercedes-Benz has added yet ANOTHER hurdle for participation in their promotion ‘Tweet Race To The Big Game”. According to a story on Mashable, now, after you apply on line via their Facebook page (using your Twitter account … Continue reading →

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A Super Social Media contest

Posted on December 15, 2010 by Steve Allan

I was reading USA Today on Monday (yes, I still get newsprint on my fingers) when I saw the headline: Super Bowl ads play to social media. It appeared that both Mercedes-Benz and Audi are giving away A BRAND NEW … Continue reading →

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How to improve your Social Media content in one easy step

Posted on December 10, 2010 by Steve Allan

Every day you can find an advice blog on how to improve your social media content. What to tweet. What to post. How often. When. Much of the advice is helpful and full of common sense tips. The talk about … Continue reading →

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By now you’ve seen, heard or read all about Mark Zuckerberg’s appearance on CBS’ 60 Minutes last night. In case you missed it – here’s the story. This was an interesting cross promotional partnership. Wait? You think this was just … Continue reading →

Posted on December 6, 2010 by Steve Allan | Leave a comment

What makes great social media content?

Posted on December 3, 2010 by Steve Allan

Recently, I had lunch with my friend Jim Farley. Jim is the visionary behind America’s best All News radio station – WTOP. He has not only created an engaging media outlet, he continually expands his reach into digital, social and … Continue reading →

Posted in Social Media | Tagged , , , , , , , | 5 Comments